One day. A full stack of AI agents that research, plan, angle, pitch, circulate, and monitor the foundational layer of your earned media, installed and running on your own account. They do the work of a PR team. You run them in minutes a week.
July 29, 9 am MT. First 20 seats at the founding price. Virtual. Recorded. Yours to keep.
Claim a founding seat
Led by Shanté Micah. Twenty years in PR, with a master's from the top PR program in the country. $100B in earned media value generated across her career. Author of PR Power Play. Architect of Authority Infrastructure. Co-led with Tyler Pollock, a PR practitioner of more than ten years turned creator.
PR has always been a need to have. The mistake was treating it like a campaign: a press release when something shipped, a statement when something broke, then silence. Run that way, it never compounds. Run the way it was always meant to, always on, always participating, always earning credibility, it compounds into authority. That is what it always should have been.
Now the rest of the market is being forced to admit what PR always knew. AI search is becoming the future of how brands get discovered, and it is built on earned media. Three forces made it undeniable.
Search engines answer the question on the results page now, instead of sending traffic to your site. If your authority lives only on your own website, you are invisible to the people who never click.
AI tools do not rank you on keywords. They synthesize what trusted third parties have said about you, and ignore self-promotional copy. If earned media has not validated you, AI leaves you out of the answer.
Privacy changes and ad-blindness made advertising cost more and convert less. Ads still buy awareness. They do not build the authority that makes the sale.
AI doesn't recommend the loudest brand. It recommends the most cited one.
Paid media is rented attention. It works while you pay, and the moment you stop, the lights go out. Earned media is built authority: the concrete foundation under the building. Once it is poured, it compounds for years.
| Paid media | Earned media |
|---|---|
| Rented attention | Owned authority |
| Stops when the budget stops | Compounds permanently |
| A temporary traffic boost | Structural authority that AI and search build on |
You cannot buy trust. You can only earn it. And once a trusted third party vouches for you, that validation does the convincing for you, everywhere, long after the coverage runs. Whoever commands that trust transfer commands the category. Authority is infrastructure.
The content goes out. The calendar is a scramble. The moments arrive and you react the week of, when the press already planned that story six weeks ago. You are busy, and the authority is not compounding.
The brands you see on morning shows and in national headlines are not lucky. They are participating in moments the press already planned to cover. That participation is a calendar, and most brands do not have one.
You are not the problem. Reactive PR is. Earned media is an engine you install once and run all year, not a fire you fight every week.
Most teams spend a quarter trying to plan a year of PR and never finish. In this workshop you finish it in a day, with the architect in the room, and you leave with the agents that keep it running.
Six layers. Each one feeds the next. All installed on your own account by the end of the day.
Your positioning, your data, your credentials, and your voice, captured once and read by every other agent. The brain of the stack.
Agents that refresh your calendar of media moments from live sources, keeping your year current as the cycle shifts.
The Media Calendar Creator scores 365+ moments to your brand and sets lead times, building your year.
The Story Angler turns each moment into your own newsworthy angle with the Three-Wave method, and the Vetting agent filters them before anything ships.
The Pitch Writer turns each angle into a voice-locked pitch, and the Story-to-Social agent atomizes it into content built to reshare.
Agents you run to watch where your brand is showing up and surface the calendar moments worth moving on, so nothing slips past you.
What is demonstrated is installed. You run the stack in minutes a week, and it does the work of a team.
The full live workshop, the complete agent stack installed on your account, your built calendar and pitch-ready stories, your first social content, and the recording. Live on July 29, starting 9 am MT, virtual.
The first 20 seats hold the founding price. When they are gone, the price rises. That is the only deadline, and it is a real one.
Claim a founding seatVirtual. Recorded. Yours to keep. Teammate seats available.
This is built for corporate communications, brand, and marketing teams who are done with reactive PR, and for founders and experts who want to own earned media instead of renting it.
It is not for teams who want it handed to them with no participation. You build in the room. That is the point, and it is why you leave with something real.
Here is the honest frame, because it is the reason this works. This is the foundational layer of earned media: the calendar of ways your brand participates in the moments the press is already covering. It is the first thing Shanté installs for any brand she works with, on day one. It is one part of a larger system, the Billion Dollar PR Playbook, and it is the part everything else is built on.
It is also the layer the rest of the press is always sourcing from. Morning show producers and national desks plan around the calendar, and they are constantly looking for exactly what this builds: a brand's timely, credible way to participate in the moment. The motion to land each placement is different. The angle they are all looking for is the same, and it lives in this calendar.
Earned media is one climb up a larger stack: from recognized, to seen a certain way, to believed, to coherent and owned, to the one. This workshop installs the foundation of that climb and gets you running it.
You leave with the agent stack installed on your account, your 12-month calendar built, and your priority stories angled and ready to pitch. Do the work in the room and walk out without them, tell us, and we make it right.
The first 20 seats hold the founding price. Claim yours, show up, and leave with the agent stack running on your own account.
Claim a founding seatJuly 29, 9 am MT. Virtual. Recorded. Yours to keep.
